ELF serum foundation review – vegan and cruelty free

Hi everyone

Where do I start with ELF (Eyes, Lips, Face) they are one of my favourite brands, they are vegan and cruelty free. I was actually starting to get a little fed up of my current foundation which was the Collection Illuminating Touch Foundation. I have been using this for quite a while and loved it but in recent months (ate least in the months before lock down) I found that it was making me cakey and sitting on my skin rather than blending in well and smoothly on to my skin.

I tried swapping the way I put it on, how much I put on and also the primer I was using but it still didn’t work so I can only assume it was a change in my skin not the product. So I went to the ELF stand in search of a foundation that was a bit different and I picked up the ELF Foundation serum. This is the fair / light which suits my skin tone as when I don’t have a tan I have very light skin.

It is very different to my normal foundation as it is much more runny which is not normally what I look for but it makes it really easy to blend and soak into the skin. It doesn’t drag or catch my skin and it doesn’t ‘stick’ to any dry skin patches. It is more the texture of a serum than a foundation and the foundation really is only in the colour.

e.l.f. Beautifully Bare Foundation Serum – Light / Medium

It blurs my skin rather than cover it, which was exactly what I was looking for and it makes my face feel and look much fresher than my normal foundation. It is a small bottle but I have been using this around three weeks now every day and I still have good few weeks to go, I use one whole pump on the back on my hand and then blended with my fingers each day and this is more than enough to cover my face and top of my neck.

The foundation contains lots of nice ingredients as well, it has Goji berries which brighten the skin as well as vitamin A, E and C. I would recommend this foundation to those of you with normal to dry skin, when, my skin was oilier I don’t think I would use this as it would have taken more powder to reduce the oil. I would also recommend this for those of you who are looking for very light coverage.

Thanks for reading

AKL